How Google My Business Can Transform Your Local Business
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In today's digital world, an online presence is vital to the success of any local business. One of the most powerful tools available to business owners is Google My Business (GMN). This free service from Google allows local businesses to stand out online, especially in local searches and on Google Maps. But how exactly can GMN transform your local business? Let's explore.
What is Google My Business?
GMN is a platform that allows businesses to manage how they appear on Google Search and Google Maps. It includes information such as location, opening hours, contact and even photos. Plus, it offers insights into how customers found your business and interacted with your listing.
The Advantages of a Well-Managed Profile on GMN
Increased Visibility
When a potential customer searches Google for a product or service near them, Google My Business helps ensure your business appears in those results. This is especially important for attracting local customers who are ready to buy.
Better Connection with Customers
GMN allows customers to leave reviews and ask questions directly on your listing. Responding to these comments and questions not only improves customer interaction but also increases your credibility.
Valuable Insights
The platform provides useful information about how many people called your business through the listing, how they found your business and where they are from. This data can be crucial for fine-tuning your local marketing strategy.
Study cases
The Success of the Local Bakery
A bakery in Lisbon, after optimizing its GMN profile, saw a 40% increase in customer visits. High-quality photos of your products and quick responses to customer reviews have increased your rankings and visibility on Google.
The Transformation of a Clothing Store
A clothing store in Porto, by keeping its profile updated with new products and promotions, saw a 60% increase in phone calls and significant growth in website traffic.
Conclusion
Google My Business is more than an online listing; is an essential digital marketing tool for any local business. By creating and maintaining an up-to-date profile, you can significantly increase visibility, customer engagement, and ultimately boost sales for your local business.
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